Purchase Data & Marketing Intelligence for CPG Brands

Most marketing performance is measured before a shopper enters a store. But, most purchases happen after.

Ourcart helps CPG brands measure campaign performance using verified purchase data, not clicks or modeled attribution.

By validating real in-store purchases, brands gain reliable insight into shopper behavior, promotion effectiveness, and basket performance, turning purchase-based marketing into measurable growth.

Key Takeaways

• Measure brand campaign performance using verified transactions
• Run receipt marketing programs tied directly to actual sales
• Drive sales and basket growth with purchase-based promotions
• Marketing first-party data tied to verified in-store purchases

What Purchase Data Means for CPG Brands

CPG teams rely on marketing automation solutions, syndicated reports and retailer data to plan campaigns and promotions.

But with all these solutions measurement stops at impressions, clicks, or aggregated retailer data, so brands lose visibility into what actually sold.

Ourcart validates transactions at the point of purchase, giving CPG brands data they can trust. Receipts are transformed into structured, SKU- and basket-level data, enabling brands to understand what shoppers really bought, where they bought it, and what drove conversion.

Instead of inferring performance, teams can strategize behavior-based marketing:

• Measure brand campaign purchase data based on verified transactions
• Understand real shopper behavior across retailers and regions
• Optimize promotions and media using purchase-backed insights

Ourcart brings campaign measurement, validation, and optimization together around one reliable source of purchase truth.

Real Purchase Data vs Traditional Campaign Metrics

Many marketing automation companies for brands optimize digital engagement, but lack visibility into what actually converts in-store.

Common Use Cases

Measuring Campaign Performance

Connect media, content, and promotions to brand campaign purchase data to understand what actually converted in-store. Accurate, reliable CPG data analytics.

Running Receipt Marketing Programs

Launch receipt marketing programs that reward verified purchases, protect budgets, and provide reliable insight into shopper behavior across retailers.

Purchase-Based Promotions

Run promotions tied to specific products, quantities, or baskets, with validation that ensures rewards are issued only for eligible purchases.

GWP Promotions

Support GWP promotions and GWP programs with receipt-based validation, ensuring gift-with-purchase incentives are accurate, defensible, and fraud-protected.

How CPG Brands Use Verified Purchase Data

Connect media and promotions directly to real in-store sales

Prove incremental in-store impact

Optimize campaigns based on basket-level insights

Protect promotional budgets with accurate validation

Scale programs across retailers without complex integrations

What CPG Teams Unlock

Clear, defensible ROI reporting

Measurable in-store conversion performance

Reduced promotional waste and fraud exposure

Basket-level growth insights

Cross-retailer visibility without integrations

Actionable CPG market data

Business Benefits

Stronger CPG data insights and analytics built on verified transactions

Better promotion performance with reduced waste

Increased basket spend through smarter incentives

Confident, data-backed decision making

Who in a CPG Organization Benefits

Brand Managers

Understand which campaigns actually move products and justify spend with confidence.

Trade Marketing Teams

Validate promotion performance across retailers without relying on fragmented data sources.

Shopper Marketing Teams

Design purchase-based experiences that influence real shopper behavior.

Insights & Analytics Teams

Access SKU- and basket-level data that reflects what shoppers truly bought.

Trusted at Scale by Leading Brands

Ourcart powers purchase validation and incentive programs across markets, retailers, and campaigns, delivering reliable data brands can trust at scale.

Partnering with Ourcart was a major factor in the success of our campaign. The outcomes were remarkable, surpassing client expectations. In addition to adding almost 10,000 consented consumers to the brand’s first-party dataset.

9,992 potential loyalty consumers · 100% marketing consent · 61% total conversion

Todd Schramek

Sr. Director, Digital Promotion Innovation, Catalina

Offering free MUSH through Ourcart drove trial, delivered insights, and created a seamless user experience, a smart way to build loyalty and results.

+136K challenge participants · 25,672 opt-ins · 1,836 confirmed purchases

Hannah Whitlock

Marketing, MUSH Foods

Ourcart allowed us to bypass traditional paper couponing, while connecting with our consumers digitally, and driving in-store trial.

+49K opt-ins · 12,700 confirmed purchases · 102 different retailer purchases

Katie Parrish

Brand Manager, Perfect Snacks

The entire game is velocity, and there is no more efficient way to get someone to try your product.

+42K opt-ins · 51% marketing consent · 9,400 verified purchases at Target

Rob Johnson

CEO, Born Simple

Ourcart’s technology came up superior after conducting proof of concept executions with multiple leading vendors. They were not only agile but, more importantly, a true partner, helping us scale across 5 markets quickly and successfully.

Suky Bal

Start-Up Pampers Group Lead, AYM Commerce

FAQs

How can CPG brands measure real campaign performance?

By connecting campaigns to verified purchase data instead of inferred metrics.

What is receipt marketing?

A strategic marketing approach that ties incentives and insights directly to validated purchases.

How do purchase-based promotions work?

Rewards are issued only after eligible purchases are validated.

What is GWP in marketing?

Gift-with-purchase promotions validated through receipt-based proof.

How is ROI of receipt marketing calculated?

By measuring actual purchases tied to campaigns and incentives.

How does this improve basket size?

By revealing what shoppers buy together and optimizing promotions accordingly.

What data is included in CPG market data insights?

SKU-level purchases, quantities, basket composition, and retailer context.

Can this track multi-product promotions?

Yes, including bundle and basket-level offers.

How quickly can insights be generated?

Insights are available continuously as new purchases are validated.

Does this work across retailers?

Yes. Ourcart is retailer-agnostic and receipt-based.

Drive Measurable Growth with Purchase-Based Marketing

Ourcart helps CPG brands connect purchase data and promotion performance into one measurable system, delivering verified insights, clearer ROI, and smarter growth decisions.

Turn campaigns into verified sales and shopper insights you can trust.